After already contributing several times to various ambitious advertising concepts that included outstanding visual effects, Groupe Maurice makes a strong comeback this year to raise awareness of ageism among society. Four leading figures, of different ages and origins, were called for this project, in order to remind everyone that aging makes no discrimination. It’s now possible to see what Hélène Bourgeois-Leclerc, Karl Walcott, Matthieu Proulx and Jemmy Echaquan-Dubé will look like in a few years.
Hélène Bourgeois Leclerc is the elder of tomorrow (Hélène Bourgeois Leclerc est l’aînée de demain) :
Karl Walcott is the elder of tomorrow (Karl Walcott est l’aîné de demain) :
Matthieu Proulx is the elder of tomorrow (Matthieu Proulx est l’aîné de demain) :
Since its creation, Groupe Maurice has been campaigning for the “better-aging” of Quebecers and is condemning ageism in our western societies, these same-ones that advocate endless youth and speed.
Thanks to the help of several artificial intelligence and visual effects softwares, as well as a meticulous frame by frame digital retouching work, STARNO managed to beautifully recreate the CG aging of the four comedians. In this project, close-up shots were a big challenge for STARNO. The strong lighting was not forgiving. Every wrinkle had to be precisely worked on in order to stay believable for the audience.
For more information on the STARNO studio and its artists who managed to create magic and realism to these advertisements, visit the website : https://starno.net
More details :
Sophie Martin and Frederic St-Arnaud
Art Direction, Supervision, Business Information
1 (438) 375-7302
